Wear Softly was born out of an everyday search for clothing that is both comfortable and feminine. Too often, it was either overdressing to look good while forgetting about comfort, or wearing sloppy, baggy outfits that didn’t feel appealing or highlight the natural beauty of a woman. When becoming a mother, a wife and a business owner, Polina, the Founder of Wear Softly, found herself juggling different roles and often feeling overwhelmed. Like many of us, she felt the need for such clothing even more strongly — something she could wear daily without compromising beauty, comfort, or her connection to herself.

We design with care for the modern woman, to make you feel natural, comfortable, grounded, and like the most authentic version of yourself. We don’t chase trends or try to be too loud. Instead, we design to give you stillness — bringing you closer to yourself through our hugging fits, soft fabrics, and feminine touches in design. Sensual and quiet, Wear Softly is more than clothing — it’s a feeling.